Boston finishing marathon

Consistent preparation requires consistent scheduling and execution.

Joseph and JoAnn Callaway 
Starting a small business is hard work. Joseph Callaway has been there, and he shares twelve unexpected tactics—all centered on putting clients first—that will help your company to succeed.
 
So, you’re building a small business from the ground up, with only the proverbial wing and prayer to keep you aloft. What are you most intensely focused on?

Tamara Monosoff

CEO, MomInvented® 

Inventors and entrepreneurs are—always have been—drivers of the American economy. Because this isn’t going to change any time soon, we’re all for encouraging innovators to take risks when doing so has real potential for success. Still, it’s crucial to do everything you can to boost the likelihood that you’ll succeed. How? By gleaning the information you need to make sure you’re on the right track from day one.

It is often referred to as Marketing's Moment of Truth. I prefer to refer to it as Marketing's Moment of Fear. The question that you dread is the, "so what do you do" question.

You can prolong it, you can protract the process, and you may profusely delay your answer. Or you can be proactive and learn how to answer the question in a way that moves you forward.

Connie Certusi 

Executive Vice President, Sage North America

One common goal many small businesses and entrepreneurs share is that of growth – the desire to grow, grow, grow. One way to expand your business is by introducing a new idea. Launching a new idea can raise public awareness of your company, which may result in new customers and higher profits.

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