the ceo magazine, leadership

Any discussion of motivation should begin with an analysis of people who have shown great application of it. Arguably, those whom Fortune ranks among the wealthiest in the world might make the list, especially if money were the only criteria for measuring motivation. It’s not, but it does provide a way of looking at the score after the game. It offers no clues about what got the person on the list in the first place, however.

How to Achive Customer Affinity?  Provide Exquisite Care!

When you move beyond providing "customer service" and connect at a deeper level by providing solutions, it allows you to "understand and care."  It takes the customer's experience to an entirely new level.  When you genuinely care for your customer, they can feel it -- it touches their heart.  You truly make a difference in their life and business.  This results in Customer Affinity where your customers promote your business to others, resulting in increased revenues and market share.

the ceo magazine, leadership
Chip R. Bell

A crowded Montgomery, AL city bus stopped at its usual spot and a middle-aged African-American woman boarded the bus.  As the bus pulled away, she realized every seat was taken and was prepared to take the trip on her feet.  But, something changed that stance.  Three different white men in three different locations on the bus simultaneously got up to give their seat to the woman. 

It was December 2013; exactly fifty-eight years after Rosa Parks refused to give up her bus seat to a white man boarding the city bus near the exact same bus stop.  It was a commentary on the unifying impact this “mother of civil rights” made through her non-violent act of courage.

Do you hate it every time you get a new phone and have to learn how to operate it?

Does the thought of Windows XP going away make you shake with fear?

Are you continuing to make products that are no longer great sellers?

Are you still employing someone that really does not perform?

the ceo magazine, leadership

In April, as decreed by the Church of England, we commemorate the life of William of Ockham, an English Franciscan friar and scholastic philosopher who has influenced modern organizational theory—but not enough. Peter Drucker’s medieval counterpart offered the observation that “entities must not be multiplied beyond necessity,” although these exact words never actually appear in his writing. Unlike Drucker’s best advice, however, modern organizational practioners have quickly forgotten or disregarded the sage counsel of the wise brother.

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