Diversity and Inclusion in corporate America may seem like buzz words, just a lot of hype. But, it is becoming more and more important to the fabric of many of the large companies for which I work. I have helped many of them create communications around their diversity efforts and in the process I have learned a lot. Diversity has a much broader meaning than it did many years ago. In the past, it was about race and gender. Today diversity is about age, background, life experience and so much more. Simply put it is about recognizing and embracing all the things that make individuals unique.

Business Strategy, Leadership, Customer Satisfaction, Customer Loyalty, Customer Affinity, Employee Performance, Growth, Business Growth, Entrepreneur, Leadership Attributes

One of the most impactful areas to create a radical shift in business growth and results is to be able to distinguish between what you are doing” each day (i.e., work deliverables) and who you are being as a leader.   All businesses are results oriented, but what is it that makes one business more successful than another in a similar market? How is it that one company can cultivate more clients, more revenue, and attract more talent to their company? 

Within an organization, there is an energy flow.   I refer to it as the “Infinite Possibilities Cycle.”

the ceo magazine, leadership

Any discussion of motivation should begin with an analysis of people who have shown great application of it. Arguably, those whom Fortune ranks among the wealthiest in the world might make the list, especially if money were the only criteria for measuring motivation. It’s not, but it does provide a way of looking at the score after the game. It offers no clues about what got the person on the list in the first place, however.

How to Achive Customer Affinity?  Provide Exquisite Care!

When you move beyond providing "customer service" and connect at a deeper level by providing solutions, it allows you to "understand and care."  It takes the customer's experience to an entirely new level.  When you genuinely care for your customer, they can feel it -- it touches their heart.  You truly make a difference in their life and business.  This results in Customer Affinity where your customers promote your business to others, resulting in increased revenues and market share.

the ceo magazine, leadership
Chip R. Bell

A crowded Montgomery, AL city bus stopped at its usual spot and a middle-aged African-American woman boarded the bus.  As the bus pulled away, she realized every seat was taken and was prepared to take the trip on her feet.  But, something changed that stance.  Three different white men in three different locations on the bus simultaneously got up to give their seat to the woman. 

It was December 2013; exactly fifty-eight years after Rosa Parks refused to give up her bus seat to a white man boarding the city bus near the exact same bus stop.  It was a commentary on the unifying impact this “mother of civil rights” made through her non-violent act of courage.

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