Business Strategy, Leadership, Customer Satisfaction, Customer Loyalty, Customer Affinity, Employee Performance, Growth, Business Growth, Entrepreneur, Leadership Attributes

One of the most impactful areas to create a radical shift in business growth and results is to be able to distinguish between what you are doing” each day (i.e., work deliverables) and who you are being as a leader.   All businesses are results oriented, but what is it that makes one business more successful than another in a similar market? How is it that one company can cultivate more clients, more revenue, and attract more talent to their company? 

Within an organization, there is an energy flow.   I refer to it as the “Infinite Possibilities Cycle.”

the ceo magazine, small business
Richard L. Weinberger, PhD, CPA

As the CEO of an organization, you spend a great deal of your time deciding what future changes will be most beneficial for your company. When contemplating these major decisions, what's your initial starting point? One effective tool is a SWOT analysis, which highlights the strengths, weaknesses, opportunities, and threats that exist within a company. Gaining a comprehensive overview of your company using this management tool can uncover surprising and valuable information that will help you plan for the future.

How to Achive Customer Affinity?  Provide Exquisite Care!

When you move beyond providing "customer service" and connect at a deeper level by providing solutions, it allows you to "understand and care."  It takes the customer's experience to an entirely new level.  When you genuinely care for your customer, they can feel it -- it touches their heart.  You truly make a difference in their life and business.  This results in Customer Affinity where your customers promote your business to others, resulting in increased revenues and market share.

the ceo magazine, leadership

In April, as decreed by the Church of England, we commemorate the life of William of Ockham, an English Franciscan friar and scholastic philosopher who has influenced modern organizational theory—but not enough. Peter Drucker’s medieval counterpart offered the observation that “entities must not be multiplied beyond necessity,” although these exact words never actually appear in his writing. Unlike Drucker’s best advice, however, modern organizational practioners have quickly forgotten or disregarded the sage counsel of the wise brother.

the ceo magazine, corporate health
Shari Sandifer, CEO, Avant

Work is stressful. Between deadlines, budgets, meetings and managing different opinions and personalities, it’s easy to get buried under the day’s demands. And for individuals trying to balance their work lives with families and other responsibilities, it becomes all-to-easy to neglect one’s own mental, physical and spiritual well-being. While the expectation in most workplaces is that employees need to push through their workdays regardless of how they feel or what’s going on in their personal lives, research is increasingly showing that this might not be the best approach. 

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