CEOs typically have their minds made up about most things—social issues, business decisions, social issues. Just ask them. Very few individuals will eagerly invite you to persuade them to take on a new perspective. So if you’re going to get someone to change their behavior, actions, or opinion, you need to do it purposeful. Then ten tips can make the difference between stubborn resistance and open consideration:

10 Ways to Get Your Point Across Persuasively

the ceo magazine, innovation,
Patrick Henry, Author, Plan Commit Win: 90 Days To Creating A Fundable Startup

A lot has been written about the importance of innovation as it relates to product success. Innovation is important as it relates to intellectual property, product differentiation and sustainable competitive advantage. But just building a better mousetrap does not ensure business success.

the ceo magazine, organizational culture,
Riaz Khadem

Add up all the time wasted doing things that aren’t important in your organization—by you, your direct reports and those reporting to you indirectly. You’ll probably end up with a large number. That number represents your organization’s misalignment.

We once facilitated an executive session with a large company that included three levels of managers. A manager and her direct report volunteered for an exercise you may wish to try in your company.

the ceo magazine, strategy,
Robin Speculand, Founder & CEO, Bridges Business Consultancy Int

The pressure to transform your business to integrate digital or to keep up with the competition or to sustain market share is placing the spotlight on organizations execution capabilities. An organization needs both the ability to craft the strategy and the skill to execute it but most do not have it. This is reflected in that more strategy executions fail than succeed, see Bridges research for more details.

the ceo magazine, mission statement,
Gary Morton, Author, Commanding Excellence: Inspiring Purpose, Passion, and Ingenuity through Leadership That Matters

Inspiring human beings to achieve the truly extraordinary requires something more than a mission statement. Well-constructed mission statements define the field of play, what the organization does on those fields, and what is unique about the organization’s approach; but they are typically too complex and lengthy to become a rally cry. Two organizations that accomplished what experts in their fields thought impossible exhibited a rally-cry-like internal ethos centered on an absolutely clear organizational purpose.  Task Force 4-68 (TF 4-68) that won an unprecedented nine of nine force-on-force engagements at the US Army’s grueling National Training Center (NTC) and device maker Stryker that grew earnings at a consistent pace of 20 percent or more for 28 consecutive years had simple, three-word goals that expressed their ultimate expectations. These goals communicated a defining commitment that went beyond a mission statement or even a mission statement on steroids. 

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