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Get Involved: The Hows and Whys of Cause-Related Marketing

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Marc Spector |
Strategy - Small Business - Entrepreneurship - Leadership - Management |
Tue, 10/20/2015 - 19:15

One of the most exciting opportunities available in business today is partnering with nonprofits in cause-related marketing. Generally defined as a partnership where both the for-profit and the nonprofit partners have something to offer and each realizes a benefit, cause-related marketing contributes to the community, while also expanding your company’s network and audience.

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"Sweet Encounter" with Entrepreneurs

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Cynthia Kay |
Entrepreneurship |
Tue, 10/20/2015 - 02:26

Do you remember the feeling you had when you first started your business? Do you remember your first product launch? The first time a customer told you how great your company was, how much they loved a product? The joy you experienced by doing the work? I was reminded of all of that this past week. I sat on a panel of judges for a business competition which specifically targeted young female entrepreneurs. It was sponsored by the Michigan Women’s Foundation.

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What Women-Led Ventures Should Know to Secure Funding

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Guest Blogger |
Entrepreneurship |
Wed, 10/07/2015 - 00:50

Joanna L. Krotz, Author, Being Equal Doesn’t Mean Being The Same

Women entrepreneurs and investors still aren’t in the room when venture deals get done, even as women launch businesses nearly twice as fast as male-owned firms.

About 75% of the country’s 316,600 angel investors are men, according to the Center for Venture Research. That jumps to a shocking 95% male for decision-making partners at venture capital firms, according to PitchBook, an industry researcher. Plus, those numbers are going in the wrong direction. In 1999, women accounted for 10% of VC partners, according to a Babson College study.

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Think Big, Act Bigger: The 4 Main Ingredients of Success

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Guest Blogger |
Entrepreneurship |
Mon, 09/21/2015 - 22:43

Jeffrey Hayzlett, Chairman of C-Suite Network

When I decided to write my third book, Think Big, Act Bigger, I wanted to make sure my readers would get some practical takeaways. Something they could apply to their business regardless of industry. So I decided to make it a compilation of anecdotes and real-life stories aimed at inspiring entrepreneurs.

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Persistent Innovation

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Guest Blogger |
Small Business - Entrepreneurship - Management |
Mon, 08/24/2015 - 21:43

Tommy Spaulding, President, Spaulding Companies

The Brown Palace Hotel in Denver has been one of the most elegant establishments in Colorado since its founding in 1892. It was named one of the world’s 500 best hotels by Travel & Leisure and every U.S. president since Teddy Roosevelt (except Calvin Coolidge) has been a guest at the Brown Palace. Dwight Eisenhower even used the hotel as his Western campaign headquarters in 1952.