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Innovation is Actually Category Leadership

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Dan & Kieran |
Strategy - Small Business - Entrepreneurship - Leadership - Management - Sales - Marketing |
Thu, 04/23/2015 - 01:23

The word “innovation” is such a constant in meetings around the world that it has almost become a contender for “corporate buzzword bingo.” Although it is often over-used it is not always well understood in terms of how it should be implemented into organizational culture, or even how it might be best used as a frame for evaluating business strategy.

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5 Business Truths I Wish Someone Told Me 5 Years Ago

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Guest Blogger |
Small Business - Entrepreneurship - Management |
Thu, 04/16/2015 - 20:08

William Vanderbloemen, President/CEO, Vanderbloemen Search Group

In March of 2010, I left my job, my wife and I put our life savings on the table, and we started a business. We were committed to building it from scratch - debt-free and with no venture capital. Our new business – a search firm serving churches – faced challenges from the beginning. The idea of executive search was a new one for churches, and the economy at the time wasn’t too forgiving to young start-up businesses.

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Keys to Being Disruptive in the Digital Age

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Guest Blogger |
Entrepreneurship - Leadership |
Thu, 04/09/2015 - 01:03

Richard Hollis, Founder & CEO, Holonis Inc.

“The one who follows the crowd will usually get no further than the crowd. The one who walks alone, is likely to find himself in places no one has ever been.” - Albert Einstein

In today’s age of technology and the Internet, it is no longer enough to be status quo - you have to provide an impact of disruption and “virality” that surrounds your product and radically improve how things are done. Your customers need to experience the “wow” factor that makes them want to rave about your company and spread the word that elicits the “viral loop” across the internet (word of web).

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What is a BRAND? by Scott Deming

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Scott Deming |
Strategy - Small Business - Entrepreneurship - Leadership - Management - Sales - Marketing - Business Ops. |
Tue, 03/31/2015 - 19:27

~~I was recently asked a common question during a Q&A. “What is a brand?” Believe it or not, I get asked this question all the time, simply because the word “brand” carries with it many different definitions. Depending on what one does for a living, what they’ve heard, what they’ve learned, or how they perceive their own “brand” the word has different meanings to different people. Some common definitions of brand are: a logo; a company; a product; a jingle; a trademark. Others think branding is advertising and marketing.

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Lessons from a Young Entrepreneur

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Guest Blogger |
Entrepreneurship |
Mon, 03/30/2015 - 20:39

Brent Schafer, CEO & Founder, Vuevent

My business partner, Jimmy Derocher, and I met at my freshman year of college at Whitworth University in Spokane, WA and instantly became great friends. Jimmy was a computer science and mathematical economics major. I was a business major, with experience with start-ups and three international internships. We had a lot of interests in common - ping pong, video games, technology, economics, politics, etc. Our most important similarity, though, was the high level of dedication we exhibited at all we put our minds to. We couldn’t rest until we had finished what we had started, in any endeavor. It is the intrinsic motivation to follow-through that makes Jimmy and I successful partners.