the ceo magazine, networking,
Steven David Elliot, Chief Visionary Officer, Rockstar Connect

Traditionally people think of networking as a way to meet people from their own or other industries, to pass referrals, and establish relationships. It is certainly all the above, but in the age of social media live networking events can be used for branding. In the past when you went to a networking event, only the people in attendance were aware that you were networking. With the advent of Facebook, LinkedIn, meetup, Instagram and others, thousands of people can easily be aware that you are a connector and all that entails.

Keith, CEO of a Fortune 500 financial organization, called with an intriguing project—one I’ve never been asked to repeat elsewhere, but one with fascinating results.

The Project

The CEO wanted to know how much I could discover about a person’s leadership style from their writing. “I don’t know; I’ve never had occasion to test my theories,” I told him, quite reluctant to take on what already sounded like an oddball way to lose a good client. He listened as I pointed out that someone might be a great leader, but just an incompetent writer and vice versa—how they might be an eloquent writer, but a lousy leader.

the ceo magazine, business growth,

We most often use the term “one hit wonder” to describe music performers who have had a single success. Sometimes these one-hit wonders produced novelty songs such as Jeannie C. Riley’s 1968 number-one hit “Harper Valley PTA.” In spite of the song gracing the charts in the 60s, hardly anyone today would admit to thinking the hit represented true quality. And since Ms. Riley never produced another top-seller, we can also agree she didn’t offer consistency.

Granted, leaders gain visibility for their message by speaking at a major industry event, international conference, or even a local community affair. But just as with movies, games, and apps, leaders increase their popularity and influence to a tipping point when employees share their opinions of that leader with their colleagues.

the ceo magazine, gig economy,
Marion McGovern, Author, Thriving in the Gig Economy

Clearly the gig economy is here to stay. The trend toward independent work is accelerating as more and more people abandon long term corporate employment for consulting and/or freelance careers. Driven by a desire for flexibility, control over the content, location and impact of their efforts and often a desire to make more money, the ranks of the self employed as a percentage of the US workforce has increased by 50% in the last 10 years from 10% in 2005 to 15.8% in 2015.

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