the ceo magazine, sales,
Shari Levitin, Author, Speaker & CEO, Shari Levitin Group

1. Go for the standing ovation every time.

The ultimate downfall for most business people is their inability to handle rejection. But if you’re going to make it as an entrepreneur, you have to be able to take rejection… lots of it. My mentor told me a long time ago to count the number of “no’s” I get and realize that each “no” simply moves you closer to a “yes.”

“Give each pitch your best shot each time,” he told me. “Never take a shortcut.”

Forget all the blather about how companies love their customers. It’s just talk. I’m convinced that 90 out of 100 organizations simply tolerate customers. Their customers represent only a means to profit, and that message comes through loud and clear to those callers all too often.

Five recent examples from my own experience illustrate the point all too well:

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If you’re a leader, a healthy dose of fear can be a good thing. In fact, if fear doesn’t push you to take a risk, to up your game, to push to top performance, you may hit rock bottom in your career. That’s especially true if you’re plan to speak before large groups of employees, customers, or colleagues.

Speaking can be a high-stakes proposition in the age of Periscope, Instagram, and live Facebook or Twitter feeds out to the world. Audience members do not take kindly to an unprepared rambler wasting their time on irrelevant topics.

The whole is greater than the sum of its parts – Aristotle.

What will make your life whole? What does this equation look like? The whole of your life done well makes for exponential happiness. Its greater than the sum of its parts! Take for example the great Steve Jobs. He achieved amazing success in business, yet he believed his life was a disappointment. What if the sum of a great life, great family and great business achievements were all his?

The new CEO wanted to slug it out of the ballpark at his first all-hands meeting. Employees were watching the broadcast from around the globe. Obviously, engaging those assembled in the auditorium in front of him would be much easier. But he didn’t want to miss the first opportunity to gain their confidence that he could handle the job vacated by his predecessor.

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