In a world where someone can walk into a restaurant, shopping mall, or school and open fire on hundreds of innocent people, where jobs disappear overnight, where cancer appears suddenly on a scan, people grasp for order, stability, and control.

They demand the same from communication coming to them––the email, instruction, or announcement should make sense for them personally. Generic messages about change get ignored.

Be Specific and Concrete

Leaders use the following vague statements in many different scenarios––with a multitude of meanings.

Clark, my client, stopped by our office unexpected:  “I have good news and bad news. The good news first. . . . A couple of partners and I just bought a small telecom—a spinoff of the division I managed before we all got laid off.”

“Sounds like great news,”  I said.

“Maybe. If we can make a go of it.”

“The bad news?”

There is no doubt about it. Everyone is in holiday mode. Clients are busy trying to wrap up their year-end and are pressing with last minute requests before budgets disappear. There are extended vacations. There are stops and starts because Christmas and the New Year fall within the week. Let’s face it… it is a wonder anything can get done. Staying productive during this or any holiday season requires a huge effort- especially for service businesses. However, that does not mean that you can’t get meaningful work done.

Could you be confusing that favorite story with an anecdote?  Before I mention why it matters, you’re probably wondering why so many blogs and books in the last few years have urged you to learn to tell a great story. Here’s why.

Stories make things stick. CEOs, entertainers, professional speakers, trainers, and leaders have learned that data, marketing messages, instructions, procedures, or just about any kind of information burrows into the brain better and stays longer when wrapped in a good story.

the ceo magazine, networking,
Steven David Elliot, Chief Visionary Officer, Rockstar Connect

Traditionally people think of networking as a way to meet people from their own or other industries, to pass referrals, and establish relationships. It is certainly all the above, but in the age of social media live networking events can be used for branding. In the past when you went to a networking event, only the people in attendance were aware that you were networking. With the advent of Facebook, LinkedIn, meetup, Instagram and others, thousands of people can easily be aware that you are a connector and all that entails.

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