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Four Simple (and Nearly Free!) Ways to Enhance the Customer Experience and Gain Loyalty

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Guest Blogger |
Small Business - Management |
Sun, 08/25/2013 - 13:59

Brad Smith, EVP for Customer Experience, Sage North America

You’re probably hearing the words “customer experience” more often these days. Enhancing the customer experience doesn’t have to be difficult or expensive. Here are four simple and economical ways to show your customers appreciation and consideration and, ultimately, build more customer loyalty.

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What Marketers Can Learn from the Birth of Prince William and Kate Middleton's Baby Boy Prince George

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Felicia Slattery |
Strategy - Small Business - Entrepreneurship - Marketing |
Sat, 07/27/2013 - 05:08

I remember before the birth of my first baby girl, Grace, in 2002. My husband and I were so excited to be expecting our first child. We decided we did not want to find out if the baby was going to be a boy or a girl until she was born. That's when the judgments came out of the woodwork.

The Bootstrapper’s Dirty Dozen: Twelve Not-So-Obvious Tips to Help Small Business Owners Prosper

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Guest Blogger |
Small Business - Entrepreneurship |
Fri, 06/28/2013 - 22:26

Joseph and JoAnn Callaway

Starting a small business is hard work. Joseph Callaway has been there, and he shares twelve unexpected tactics—all centered on putting clients first—that will help your company to succeed.

So, you’re building a small business from the ground up, with only the proverbial wing and prayer to keep you aloft. What are you most intensely focused on?

Your ‘Baby’ Doesn’t Love You …and Five More Mistakes Smart Inventors Make

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Guest Blogger |
Small Business - Entrepreneurship |
Fri, 06/28/2013 - 20:30

Tamara Monosoff

CEO, MomInvented®

Inventors and entrepreneurs are—always have been—drivers of the American economy. Because this isn’t going to change any time soon, we’re all for encouraging innovators to take risks when doing so has real potential for success. Still, it’s crucial to do everything you can to boost the likelihood that you’ll succeed. How? By gleaning the information you need to make sure you’re on the right track from day one.

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Small Business Growth with a New Idea

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Guest Blogger |
Small Business |
Tue, 06/25/2013 - 17:42

Connie Certusi

Executive Vice President, Sage North America

One common goal many small businesses and entrepreneurs share is that of growth – the desire to grow, grow, grow. One way to expand your business is by introducing a new idea. Launching a new idea can raise public awareness of your company, which may result in new customers and higher profits.