John McAdam

John McAdam helps ordinary people become entrepreneurs, and helps entrepreneurs, business owners, and CEOs become successful.  His book The One-Hour Business Plan™ (Wiley, 9/13) helps readers find—within themselves—the tools they need to step out of frustration and start moving forward with a concrete business plan.

Are You a Good Employee for Your Company?

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the ceo magazine, positive thinking

We have 65,000 thoughts each day; unfortunately, 65% of them are negative. 

My Most Successful Marketing Survey

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> 90%Response Rate for a Market Research Survey?

Marketing surveys can be very frustrating in terms of response rates. My survey results typically fall into the 1.5% - 3.5% response rate range. My most recent marketing survey caught me off guard in a positive way in terms of response rate. Here’s what I learned.

Experience and Ideas on 'The Elevator Pitch'

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“Price is what you pay. Value is what you get.”

Warren Buffett, American investment entrepreneur

Do You Ever Hide Your Wharton Degree?

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First know that I am honored to have earned a Wharton MBA. Wharton is the most intellectually stimulating place that I have ever been. However, as an entrepreneur sometimes I hide the fact that I have a Wharton MBA. Why? As a starter, Poets & Quants reveals that 16.8% of Wharton MBA applicants were admitted to the school in 2012. Given this acceptance rate as ‘average,’ a typical MBA class size of 800 means that 4,762 business people applied, 800 were accepted (ignoring admitted non attendees), and  3,962 MBA applicants were rejected.

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