the ceo magazine, corporate mission,

Rosabeth Moss Kanter, a Professor of Business Administration at Harvard Business School believes that the traditional objective of business, which is profit-making, doesn’t reflect the way how great companies work toward success. Through her research on the most successful companies situated across more than 20 countries on 4 continents, she proves that an institutional logic lies behind the successful practices of great companies. 

the ceo magazine, viral marketing,

“Gone viral” is a phrase that marketers are desperately chasing these days. They all want their products to “go viral” and many businesses that have sprung up that provide services to make your product, idea or cause go viral. Now they may be effective or just making money off a latest fad, because “virality” seems to be a unpredictable and spontaneous. Yes, an interesting concept, a superior product, a heart tugging cause, clever advertising can increase the chances of virality, but there are so many ideas that have these characteristics but have failed to gather any significant attention. 

the ceo magazine, business strategy,
James Pathman, CEO, Data Resolution

Formula car racing and executive leadership have plenty of things in common.  CEOs, like race car drivers, need to call upon fast reflexes, steady nerves and a miles-long strategy perspective that constantly monitors and adapts to competitors, operating conditions and team performance. 

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