Bob Urichuck

Bob Urichuck is an internationally renowned Velocity Selling Specialist, the creator of the ‘Buyer Focused” Velocity Selling System and a virtual sales training platform, VelocitySelling.com. 

Are you making or gaining commitments?

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the ceo magazine, sales management

In management, as in sales, who should be making the commitment—you or your buyer?

If you said you, you will want to change your ways. You are caught up in traditional management and sales techniques and need to do the opposite.

The opposite to making a commitment is gaining a commitment by engaging and empowering the other person—the buyer. 

Leadership, is it selling or buy-in?

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the ceo magazine, leadership

Traditional leadership is like traditional selling – telling everyone what to do, and/ or what you expect.

Non-traditional leadership, like non-traditional selling, is the opposite.  It is no longer about selling by telling, it is more about engaging by asking and empowering others to make a decision.  

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