As executives we often have a plan. A quick new vision to execute. Seems simple enough. We explain it. Our smart employees nod their heads, taking the assignment with perceived understanding and we move on to the next order of business. But, then the outcome somehow leaves us…well, wanting. The following example illustrates why.

Step 1: Understand the 3 Overriding Areas of the 10 Elements

Over the next 10 blogs in this series we will look at 10 basic elements that should be considered as you forecast. But, they are more easily understood if grouped into 3 areas:

#1: Trust

1. What are the best measures that show they trust you enough to buy?

#2: Movement