Chris Bijou

iDealResponse founder and CEO, Chris Bijou is a high-tech pioneer and entrepreneur with experience taking game-changing products from inception to global enterprise market adoption. Among these ventures was EDI Technologies, which partnered with Adobe and Xerox in launching the first electrostatic digital imaging systems.

Golf ball. Just short.

Last week at the Players Championship, Tiger Woods played 275 shots over 4 days. He won by only 2 strokes over 3 other world class golfers. That means he was less than 3/4% better. He only played 1 in 137 shots better than the others. He only had to play 2% better than the next 13 other golfers to win. He walked away with $1.7M. They got $709K down to $237K. But, what if golf was like sales? What if no one got paid for second place? 77 golfers got paid that day. In sales, 76 would have gone home empty handed.

Universal Problem…

As I’ve been invited to speak and work with companies over the past two decades, one of the reoccurring thorns in the side of every executive is the difficulty in forecasting accurately.

59% the percentage Bloomberg reported of the S&P 500 companies who missed their sales forecast in Q3:2012.

Why is it so embarrassing to admit we need help?

Don’t we all need help every day of some kind?

We ask an executive assistant for help calling someone back…or setting an appointment.

We ask someone to make us lunch at Arby’s.

We ask the pilot to fly the plane and flight attendant for a drink.

We ask the dog to stop barking, the kids to play nicely and our projector to connect quickly to get the presentation started.

Reality (in business) is often looking in the mirror but wearing an invisibility cloak. We look straight past our current situation without seeing what we’re doing in our daily role. Because we’re invisible (going through the motions), we often miss what’s really going on.

This story is specific but in reality it’s more common than not across all enterprises.

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