Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene.

5 Tips to Awaken from the Winter Slumber

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This past winter has been an interesting one. Nationwide there were numerous rainy and wintery mixes causing unexpected closings and outages for businesses and schools. These closings and delays made a big impact on multiple companies as sales went down, more exterior repairs incurred, and overall employee morale and productivity decreased due to the gloomy conditions. As spring arrives, this month is a great opportunity to awaken from the winter slumber and get your business back on a sunny path. Here are some tips on how to enter this season with a new and brighter future:

Presentation and Media Training: What are you saying without realizing you’re saying it?

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There’s an old saying that perception is reality, and this could not be truer when it comes to media interviews. Over the past year we have seen Toronto Mayor Rob Ford and Abercrombie and Fitch CEO Mike Jeffries make headlines for comments that the public has deemed outrageous. Both Ford and Jeffries are a perfect example of the value of media training. Media training provides the opportunity to prepare for questions that will be asked in a formal interview and also to defend their company in a press conference.

Employee Communications: Tips for Keeping Your Team on Message

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With so much of the focus these days being placed on a company’s external messaging, it can be easy to lose focus on your internal communications with employees. The fact is, even excellent ideas don’t amount to much if you can’t communicate the finer points of them to your team.
Here are some tips for effective internal communications.

Be Concise
Nothing tests people’s attention spans like a rambling, long-winded speech. If you’ve got a point to make, communicate it to your team with clear, declarative language, and save the pomp for your memoirs.

Be Your Customer's Customer

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It’s a pretty obvious fact. When you are in a personal relationship each party has something to gain when things go well. Each party also has something to lose when it all goes south. We all have relationships with customers but what happens if you are your customer’s customer? Think about it. You provide goods or services to them and they provide something to you. I actually have that kind of relationship with a number of customers and it is interesting that these relationships move to a very different level quickly.

Thoughtful Leadership

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For a long time people have told me they thought I was a really good leader. I accepted that graciously but frankly I never sat down and really analyzed what I was doing. Like many entrepreneurs, I do things by gut instinct- hire people, make capital buying decisions, try new product introductions and much more. That does not mean that I am reckless. I conduct the research and consult experts however much of what I do as the leader of my company I do because it feels right. All of this worked well for me until I was trying to help others in my organization develop their leadership skills.

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