Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene.

This past week I read a book that offers business owners information that they can use every day. It’s called People Tools and the name does the content justice. There are lots of books about business. In fact, far too many with some unrealistic views about how a business owner can achieve success.There are also plenty of “self-help” books that seek to provide insight on how to live a more fulfilled life, something that many business owners struggle with every day.

I believe everyone loves to get something for free. But does it make sense to do giveaways or promotions? This is something that every business owner struggles with from time to time. I routinely get offers for a free iPad, free software, product samples or a trial membership. Pay attention to this last one because it is hard to get off the list when that trial membership automatically signs you up after thirty days.

“Find your voice.” It’s an adage that gets bandied about quite often in the PR landscape, and one you’ve probably been hearing in one form or another since 10th grade English.

So what does it mean for your brand? The concept of a “voice” is the foundation of a good communications strategy. It is also the concept that many business owners struggle with when they try to promote their brand.

 

This past week we picked up a new client that had an immediate need for several videos. On less than a day’s notice two of my employees were on a plane on a Thursday to the client’s location.  Others back at the office started working on elements of the project. When the field team returned late Friday things were humming along. We had a plan.  We knew that included working on Saturday.  However, like most projects it turned out to be more complicated than anyone anticipated.

This is the time of year when many small businesses get inquiries from students about spring or summer internships. So do you hire or not? Should you pay interns? How do you find the one that might…just might… turn out to be your next employee? Over the years we have offered internships at various times. Some of them worked well. In two cases, the interns became full-time employees right out of college. One experience ended up quite badly. The student was arrested for sexual assault a year or so after he completed his semester with us.

Pages

Contact

Follow The Blog

   Email * 
Subscribe to Syndicate

Blog Categories

Blog Authors

kajabi
eclub

EC

ad5
ad6

ad7

ad8