Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene.

There is no doubt about it. It is hard to keep things moving along during the holidays. Clients are busy trying to wrap up their year-end and are pressing with last minute requests before budgets disappear. There are projects that they need to get rolling in 2014 after the long holiday season. There are extended vacations. There are stops and starts because Christmas and the New Year fall within the week. Let’s face it… it is a wonder anything can get done. Staying productive during this or any holiday season requires a huge effort. There are a few different schools of thought about how to accomplish that.

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You never know when it might happen.  You say or do something that gets you or your business noticed. The next thing you know you have reporters calling and asking for an interview.  I have had a number of these situations recently and want to focus on one. A few weeks ago I was interviewed by a well-known weekly national news magazine about my experience with small business health insurance costs and the impact of the Affordable Care Act.

In cities around the country there is a major promotion to encourage people to buy from local retailers and businesses. The buzz in commercials and other media outlets is all about “shopping small.”  Small Business Saturday was founded in 2010 by American Express and now has the support of a number of major partners.  It is celebrated every year on the Saturday after Thanksgiving which this year is November 30th.

Wouldn’t it be nice if you always had a steady flow of business? A pace that is manageable?  Deadlines which are realistic? Forget it. It is not going to happen. It used to be that I could count on certain seasonal rushes. I knew there would be a mad dash to spend money and finish projects before my client’s year end or other peak times. I could also predict when business would be slow.

Small business owners, like me, have found that it is critical not to be tied to the geographic area where the business is located. With all the available tools it is easier than ever to have clients in far-away places. But, you still need to show up from time to time. Unlike, bigger operations that have travel resources we are often left to fend for ourselves. Lately, I have been traveling a great deal so I decided to take the best tips I have learned and share them.

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