Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene.

I recently had to travel internationally for a client. While I travel extensively in North America to work this was a new experience, not to mention that I left the U.S. on the day of the Brussels bombing. It was a tense time travel. I thought I might share a few thoughts about the experience. To begin, if you have the opportunity to work outside your typical geographic area you need to be prepared that it is not “business as usual” and there are a number of things to consider before and during the trip.

Do You Really Need to Travel?

A number of movies have been released just in time for spring break. I have watched with amusement as the critics have taken aim at movies like My Big Fat Greek Wedding 2 and Batman vs Superman. The website Rotten Tomatoes rates films with its Tomatometer™ rating. According to the site the rating is “based on the published opinions of hundreds of film and television critics – it is a trusted measurement of movie and TV programming quality for millions of moviegoers.

Imagine this. You get hit by a huge order that must be delivered at three times your normal speed. How do you mobilize to make it happen? This is not just a scenario it is a real-life situation that my company experienced recently. Many companies would have simply thrown up their hands and said no. Small businesses often believe that they do not have the depth or resources needed to deal with unusual spikes but I believe the opposite is true. Smaller organizations can respond and we do.

I make my living as a media production and communications consultant so it is natural that words are important to me. They are critical to communicate a message precisely, make sure that the tone is accurate and obtain the desired results. But words are funny things. Meanings can change over time. New words find their way into the dictionary (or Wikipedia). Some words disappear never to be spoken again. 

If you don’t mind a huge generalization, I believe that small business owners are an upbeat and positive group. You have to be to start and run a business especially during uncertain economic times. This week when the National Small Business Association (NSBA) released its Year- End Economic Report for 2015, the results were interesting.

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