Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene.

If you are like most business owners you are inundated with pitches for training, workshops and seminars to attend. They tout things like:

Learn the 7 Proven Ways to Grow Your Sales

Create a Culture of Success and Overcome

Obstacles One Day to Greatness

Attend this one-day leadership institute to interact with other women business owners and learn from industry and business development experts

This past week there were celebrations across the country for National Small Business Week to draw attention to the entrepreneurial spirit that still exists today despite the challenges that loom large. The week officially kicked off last Sunday at the Smithsonian National Museum of American History. There were the expected speeches and of course awards for everything including: SCORE Chapter of the Year, Small Business Development Center (SBDC) Excellence and Innovation Center Award, Women’s Business Center of Excellence Award, Veterans Business Outreach Center of the Year and more.

I recently had to travel internationally for a client. While I travel extensively in North America to work this was a new experience, not to mention that I left the U.S. on the day of the Brussels bombing. It was a tense time travel. I thought I might share a few thoughts about the experience. To begin, if you have the opportunity to work outside your typical geographic area you need to be prepared that it is not “business as usual” and there are a number of things to consider before and during the trip.

Do You Really Need to Travel?

A number of movies have been released just in time for spring break. I have watched with amusement as the critics have taken aim at movies like My Big Fat Greek Wedding 2 and Batman vs Superman. The website Rotten Tomatoes rates films with its Tomatometer™ rating. According to the site the rating is “based on the published opinions of hundreds of film and television critics – it is a trusted measurement of movie and TV programming quality for millions of moviegoers.

Imagine this. You get hit by a huge order that must be delivered at three times your normal speed. How do you mobilize to make it happen? This is not just a scenario it is a real-life situation that my company experienced recently. Many companies would have simply thrown up their hands and said no. Small businesses often believe that they do not have the depth or resources needed to deal with unusual spikes but I believe the opposite is true. Smaller organizations can respond and we do.

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