Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene.

Do you sometimes feel like the person or organization that you are buying from acts like they are doing you a favor? I do. You go into a store and literally have to tackle someone to help you. You call a company and don't get a call back for days. You get the distinct impression that you are an inconvenience rather than a customer. We have all had those experiences. Several recent events have caused me to think about this whole area we call “customer service” or the now popular term “customer experience.”

I am not much for resolutions. But, in the spirit of the New Year I would like to offer one that makes a lot of sense for small business owners. First, here is a little history. Over many years small business owners have been working to get some certainty about tax credits and deductions. Some will know this as “tax extenders” others might know Section 179 expensing. Essentially, small business owners have been working to try and get Congress to make some of the provisions permanent or to at least get multi-year extensions.

I am not talking about holiday shopping. I am talking about “shopping” for your business. Last year, I like many individuals waited, and waited and waited for word about the expired tax extenders. Just in the nick of time, tax extenders were approved. Of course by that time many did not have time to shop.

Last Saturday was “Small Business Saturday.”  It’s a celebration of small business that was launched in 2010 by American Express and over the years it has caught on in neighborhoods and business districts around the country. This year the results were encouraging. News outlets reported that spending reached 16.3 billion which is a 14% increase from 2014.  To read news about the day just follow this link.
http://www.businesswire.com/news/home/20151130005359/en

Are you confused by all the changes in the Affordable Care Act?

Are you tired of trying to navigate the complexities of buying health insurance coverage for employees?

Have you seen an increase in premiums?

If you, like me, are a typical small business owner you probably answered yes to all of the above. We are not alone. A survey just released by the National Small Business Association (NSBA) confirmed what many of us already know. It is getting more and more complicated to provide coverage for our employees. Not to mention expensive.

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