Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene.

Last Saturday was “Small Business Saturday.”  It’s a celebration of small business that was launched in 2010 by American Express and over the years it has caught on in neighborhoods and business districts around the country. This year the results were encouraging. News outlets reported that spending reached 16.3 billion which is a 14% increase from 2014.  To read news about the day just follow this link.
http://www.businesswire.com/news/home/20151130005359/en

Are you confused by all the changes in the Affordable Care Act?

Are you tired of trying to navigate the complexities of buying health insurance coverage for employees?

Have you seen an increase in premiums?

If you, like me, are a typical small business owner you probably answered yes to all of the above. We are not alone. A survey just released by the National Small Business Association (NSBA) confirmed what many of us already know. It is getting more and more complicated to provide coverage for our employees. Not to mention expensive.

Do you remember the feeling you had when you first started your business? Do you remember your first product launch? The first time a customer told you how great your company was, how much they loved a product? The joy you experienced by doing the work? I was reminded of all of that this past week. I sat on a panel of judges for a business competition which specifically targeted young female entrepreneurs. It was sponsored by the Michigan Women’s Foundation.

I have often believed that small business owners are flexible, responsive and willing to try new things. They are also pretty optimistic when it comes to their businesses as reported by the NSBA’s Mid-Year Economic Report www.nsba.biz . But the big question is whether they are optimistic enough about business to spend money and where will they spend it.

One day you see it clearly. Your employees are acting like owners. How did it happen? When did it happen? Why did it happen? These are all good questions. Chances are if your employees are acting like owners it is because you treat them like owners. What are the signs? Here are five big ones.

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