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Guest Blogger

Posts by Thought Leaders and Business Leaders who are not our regular bloggers but have valuable insights and personal stories to share with our readers.

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Are Your Marketing Tactics Aligned with Your Marketing Strategies?

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Guest Blogger |
Strategy - Marketing |
Tue, 05/08/2018 - 20:07

Gerri Knilans, President, Trade Press Services

Marketing tactics and marketing strategies. These two phrases are used interchangeably, but are tactics the same as strategies? The simple answer is no. Here’s how to understand the differences between tactics and strategies and ensure day-to-day activities support the company’s growth initiatives.

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Seven Key Insights for Ethically Running a Successful Business

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Guest Blogger |
Management |
Mon, 05/07/2018 - 19:26

the ceo magazine, organizational culture,

Bruce Hartman, Founder, Gideon Partners

During my time as a Fortune 500 CFO and as a business advisor, I noticed that successful organizations have a culture that attracts high performing employees. Their culture matches their business goals and the business seems to grow effortlessly. These companies have a culture built around highly ethical behaviors and most list their values in the strategic mission.

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How Female Leadership Can Improve Employee Well-Being and Staff Satisfaction?

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Guest Blogger |
Leadership |
Wed, 04/25/2018 - 23:48

Mostafa Sayyadi, Author, Transformational Leadership: How To Prosper as a Leader In Today's Hypercompetitive Environment

Today‘s globalized nature of competitiveness is placing more pressure on organizations to employ effective leaders, males or females, who are capable of improving employee well-being and staff satisfaction. There are many academic studies that focus on the managerial factors that drive employee well-being and staff satisfaction. Female leadership is one such area that plays a critical role and is a strategic prerequisite for business success in today’s hypercompetitive environment. For example, Mary T. Barra (CEO of General Motors), Indra Nooyi (CEO of PepsiCo) and Ginni Rometty (CEO of IBM) have been posited as female leaders as they converted many brilliant people to follow them.

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How B-to-B Sales Leaders View the Pressures of C-Suite Executives

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Guest Blogger |
Sales |
Tue, 04/24/2018 - 21:34

Stephen J. Bistritz, Founder, SellXL

Business drivers – loosely defined as the key factors that create the need for change within a corporation – are typically behind a customer’s thought process when it comes to making significant investments with suppliers. In order to remain effective, b-to-b sales leaders and their teams need to have a baseline knowledge of their customer’s key business drivers.

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The Secret to Transformation Success: Let Go!

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Guest Blogger |
Leadership - Management |
Mon, 04/23/2018 - 20:09

Lior Arussy, CEO, Strativity

Organizations and executives crave predictability and consistency. Bearing the burden of accountability to stockholders and stakeholders, CEOs seek complete visibility to their companies’ operation, performance, and results. This obsession with consistency and predictability is what often keeps organizations from adapting more quickly to the changing environments in the market and to evolving customers’ tastes. In search of the perfect, well-planned strategy, CEOs delay execution and arrive at the finish line (if there ever is one) with a less than relevant performance at best.