Guest Blogger

Posts by Thought Leaders and Business Leaders who are not our regular bloggers but have valuable insights and personal stories to share with our readers.

Brad Smith, EVP for Customer Experience, Sage North America

You’re probably hearing the words “customer experience” more often these days. Enhancing the customer experience doesn’t have to be difficult or expensive. Here are four simple and economical ways to show your customers appreciation and consideration and, ultimately, build more customer loyalty.

Joey Reiman

There’s a new leader in town and he is lighting it up. Meet the brightest light in your company— your new CEO or Chief Energy Officer. No skill will be more important for tomorrow’s leaders than the ability to generate and mobilize the energy of his workforce into a life force. That’s because energized people are turned on by what they do.

Scott McKain

The more I research it, the more obvious it becomes. Bad businesses – regardless of the industry or size, from Wall Street to Main Street – do not have customers who are raving fans. How do you connect with customers in a profound manner, regardless of the size of your business? You have to create distinction in your marketplace.

Paul Jarrett

I know a nice guy who owned a small beverage company. When I asked him about his company, he would ramble for 10 minutes and end up summarizing his company by saying it “provided the correct beverages based on its users’ location... like a geolocation app for beverages”. What he should have said is “We’re a beverage company focused on getting the right flavors to the right audience based on where they live in the U.S.”

Robert K. Lifton

Now, perhaps more than ever, in the face of the intractable problems facing the world leaders, whether in economic, business or political arenas – they need to apply what I call the “entrepreneurial spirit.” Such a spirit is based on a belief that commitment and effort can overcome most obstacles. It requires a willingness to challenge the status quo and conventional wisdom when they are not working effectively.

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