Mark Gregor, CEO of Velir

Job seekers and customers today are increasingly seeking organizations that embody a culture of giving back. Several recent studies have highlighted the benefits of corporate philanthropy - for example, a recent study by America’s Charities found that 68 percent of employers reported that their employees expect them to support volunteerism. Another study found that 81 percent of Millennials expect companies to make a public commitment to good corporate citizenship and that they remain loyal customers of companies that have built philanthropy into their business strategy. Similarly, job seekers are drawn to companies that enable them to do meaningful work and positively impact their communities. Corporate philanthropy has even been found to boost employee retention rates.