When a 75 year old man commits suicide in front of a speeding train because he lost a big chunk of his billions, while still holding on to $8 billions, it makes you feel quite certain that Heaven and Hell are not interglactic locations but rather our own states of minds. I bet what he left behind would have made the heavens (at least momentarily) for a lot of people. But at least the old man got out of his misery, even if it was all self created.

A website has to be like an octopus. It needs tentacles into major "people pools": Facebook, Linkedin, Twitter, Youtube, etc. Where people are is where you need to be with an attractive playground for people to come and play. Everything else is logistics. This needs strategic thinking. Putting up a fan page or group or channel is not sufficient. It needs to be a source of interaction. There are a limited number of playgrounds needed so you have to hurry or you will miss the big boat and will have to swim all by yourself.