Ron Piccolo

Dr. Ron Piccolo is the Cornell Professor of Management and Academic Director for the Center for Leadership Development at the Rollins College Crummer Graduate School of Business. His research on leadership, job design, social information processing, and subconscious motivation has been widely published.

You have seen them in nearly every professional setting: those not-so-subtle posters that display visually stimulating photographs complemented by inspiring quotes.  As motivational spins on subliminal messaging, these photos – and a host of other similarly designed gadgets – are meant to encourage perseverance, leadership, teamwork, customer service, and other productive behaviors.

There’s no time like the present for a strategic audit. Successful companies rarely rely on stable strategies and the best organizations adapt continuously to evolving market conditions. Indeed, companies rarely rely on existing endowments for sustained success. We are living through the End of Competitive Advantage.

What can modern business leaders learn from Einstein’s Annus Mirabilis papers, published in 1905? Plenty! At a minimum, CEOs can develop a way of thinking about an organization’s resources and potential for competitive advantage in the way that Einstein imagined a physical property’s mass and potential energy.

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