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Understanding Social Media as a Real Advertising Channel

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Guest Blogger |
Marketing |
Wed, 04/16/2014 - 21:42

Sean O'Neal, President, Adaptly

For most CEO's the world of social media is shrouded in mysteries that only their teenagers can fathom. But just as they learned to buy cable when it matured as a marketing channel and later learned to buy digital (both online and now, mobile and tablet), so too will competitive pressures have them asking their CMO's "What about social media as a marketing channel?"

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Yoga For Your Employees

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Guest Blogger |
Management |
Mon, 04/14/2014 - 21:49

Shari Sandifer, CEO, Avant

Work is stressful. Between deadlines, budgets, meetings and managing different opinions and personalities, it’s easy to get buried under the day’s demands. And for individuals trying to balance their work lives with families and other responsibilities, it becomes all-to-easy to neglect one’s own mental, physical and spiritual well-being. While the expectation in most workplaces is that employees need to push through their workdays regardless of how they feel or what’s going on in their personal lives, research is increasingly showing that this might not be the best approach.

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The Business Owner’s Personal Journey - Embracing Your Aloneness

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Guest Blogger |
Self Governance - Entrepreneurship |
Thu, 04/10/2014 - 00:36

David Wimer

Some of the most enjoyable and creative moments as a business owner have been when I’m quiet and alone. Why? Because aloneness is a state where I can contemplate and reflect. My hectic schedule of client appointments, speaking engagements and a sundry of other business and family commitments, including deadlines for articles and advice provide for a demanding owner’s schedule to produce something of value.

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You Can Do Anything. Or Can You?

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Cynthia Kay |
Small Business |
Thu, 04/03/2014 - 01:48

I am not sure about other business owners but I am really tired of motivational speakers whose message is that you can do anything. Yes, it is important to be inspired and motivated. You have to sincerely believe that you can achieve something or it is very likely that you won’t. However, there is a missing piece to this inspiration. You can probably do anything given the effort and resources, but you can’t succeed at everything. That is the problem that many small business owners face.

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Failing Gracefully: How to Learn From Your Mistakes to Become a Better Leader

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Guest Blogger |
Management |
Fri, 03/28/2014 - 22:30

Bob Farrell, CEO, Kewill

In the business world, failure is too often thought of in negative terms. But, failure is a normal, even inevitable, part of any executives’ journey. Mistakes can often be some of the best business lessons learned in disguise. Here are a few tips for how you can start thinking of mistakes as opportunities and embrace failure to improve your business.