the ceo magazine
Suzanne Evans

So you decided to seize your dream and start your own business. Unfortunately, your fledgling company is losing altitude fast. Despite putting in the work, you’re not seeing the profits. No matter how much you scour profit-and-loss statements, analyze your data, tweak your advertising, encourage your employees, or suck up to potential clients, you can’t move the needle. It feels hopeless, like the Universe is conspiring against you.

It’s a pretty obvious fact. When you are in a personal relationship each party has something to gain when things go well. Each party also has something to lose when it all goes south. We all have relationships with customers but what happens if you are your customer’s customer? Think about it. You provide goods or services to them and they provide something to you. I actually have that kind of relationship with a number of customers and it is interesting that these relationships move to a very different level quickly.

By D. Luke Iorio, PCC, CPC, ELI-MP, President & CEO at iPEC

The majority of leadership articles focus on what you can do to better lead, impact, and influence others. However, leading others isn’t possible unless you’re, first, leading yourself.

Those around you follow your lead, right? At least that’s the intention.

the ceo magazine, leadership
Dr. Judith Orloff, Assistant Clinical Professor of Psychiatry, UCLA

Are you addicted to power? Many leaders are, and it gets in the way of their personal and professional progress.

For a long time people have told me they thought I was a really good leader. I accepted that graciously but frankly I never sat down and really analyzed what I was doing. Like many entrepreneurs, I do things by gut instinct- hire people, make capital buying decisions, try new product introductions and much more. That does not mean that I am reckless. I conduct the research and consult experts however much of what I do as the leader of my company I do because it feels right. All of this worked well for me until I was trying to help others in my organization develop their leadership skills.

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