The CEO Magazine Blog

Welcome Guest Log in / Register

People Tools

0comment

Cynthia Kay |
Management |
Wed, 02/19/2014 - 03:11

This past week I read a book that offers business owners information that they can use every day. It’s called People Tools and the name does the content justice. There are lots of books about business. In fact, far too many with some unrealistic views about how a business owner can achieve success.There are also plenty of “self-help” books that seek to provide insight on how to live a more fulfilled life, something that many business owners struggle with every day.

Read more about People Tools
Log in or register to post comments

Leverage Your Brand and Build Profit

0comment

Guest Blogger |
Small Business - Marketing |
Fri, 02/14/2014 - 00:30

Dan Antonelli, CEO & Creative Director, Graphic D-Signs, Inc., The Small Business Advertising Agency

You’ve heard of the elevator test: being able to clearly convey your resume, credentials, aspirations, and your overall value as a working professional all in the span of a quick elevator ride. Pretty tough.

I’ve got a new test for you, the business card test. It’s infinitely faster, remarkably subtle, yet has the power to move mountains and drive the needle forward towards your lofty business goals. And it all centers on perception.

Read more about Leverage Your Brand and Build Profit
Log in or register to post comments

The Organizational Pyramid Redefined Part 3

0comment

Guest Blogger |
Management |
Fri, 02/14/2014 - 00:03

Chris Whipple, author, A.C.T. Now or Fail!

In my past two articles (part 1 & part 2), I introduced a new organization structure that uses the traditional organization pyramid turned on its side. This sideways pyramid can be seen as an arrow pointing toward a target with the leader out in front leading the way. The target or goal that each organization needs to be striving for is long-term sustainability. To accomplish this lofty goal, a list of infrastructure requirements called the Organization Bill of Rights were explained. The basic concept behind these requirements is a leader of any organization has an obligation to look out for the best interest of the organization.

Read more about The Organizational Pyramid Redefined Part 3
Log in or register to post comments

Giveaways: Sound Strategy or a Waste of Resources?

0comment

Cynthia Kay |
Marketing |
Wed, 02/12/2014 - 00:13

I believe everyone loves to get something for free. But does it make sense to do giveaways or promotions? This is something that every business owner struggles with from time to time. I routinely get offers for a free iPad, free software, product samples or a trial membership. Pay attention to this last one because it is hard to get off the list when that trial membership automatically signs you up after thirty days.

Read more about Giveaways: Sound Strategy or a Waste of Resources?
Log in or register to post comments

Changing Roles: From Founding CEO to "Employee"

0comment

Guest Blogger |
Entrepreneurship - Management |
Wed, 02/12/2014 - 00:09

Ben Straughan, Partner, Perkins Coie

Perhaps few times for an emerging growth company present more risk than the transition of a founder/CEO to "employee" status. This often happens later in the startup life cycle, when a company has funding and/or sales traction. The difference between a smooth and rocky transition can represent the difference between the success and failure of the company.