ceo magazine, entrepreneurship
Shannon Waller

Would you like to have a Self-Managing Company? Even though I haven't said what a "Self-Managing Company" is, I bet you can picture what that would mean for you—and you want one!

As a business leader, you took the risks of starting a company, building the organization, and working out how to create value for your clientele. During this process, a lot of the responsibility for growing the company naturally fell on your shoulders. However, as the business continues to grow, it doesn't make sense for you to be the only one holding that responsibility.

ceo magazine, leadership
Luke Iorio, President & CEO, iPEC

Thomas Paine’s advice to “lead, follow, or get out of the way” was good leadership theory when it was written over 200 years ago; but, if he lived today, Paine would have been more likely to say “Leader, get out of the way.” The concept of a leader making decisions and issuing directives that are blindly followed by staff members is an antiquated one in this era of employee engagement and involvement.  Often, the best way to get things done as a leader is to stand behind employees, helping them lead the charge.

Greta Schulz, Sales Consultant

There is a glass sitting on a table with water filled halfway up the glass. Some see the glass half full, some half empty. Which is correct?  Neither. Both. This old saying is a terrific illustration of seeing things through your own filter. Most things in life are subjective, merely subjective. When you hear a salesperson say, “I had a great meeting and this guy is very interested. I feel like it’s 95% closed”. You analyze the account yourself and realize it really wasn’t qualified properly, your salesperson didn’t discuss the dollars it would take to get the job done and most importantly, he isn’t truly the decision maker. You would put a 50/50 chance on this at best.

ceo magazine, social media marketing

Storytelling has been marketing’s go-to buzzword for a couple years running. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to a brand and make it unforgettable.

But when it comes to social media, few marketers get storytelling right. Traditional advertising follows a broadcasting model, and that’s how most brands today are telling stories in social—they develop an idea, package it up in a ready-made campaign, push the story out through social channels, and hope people like it.

ceo magazine

Back in the days of yore when I started my consulting career, diversity issues dominated the agendas of military social action groups and the burgeoning human resource movement. People wanted inclusion, equitable pay, and fairness in hiring and promotion. New terms like “affirmative action” and “quotas” started to creep into the vernacular, and people reacted with varying degrees of confusion, delight, and angst.

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