Stories and lessons from the struggle and success of those who have realized their entrepreneurial dreams whether as first timers or veterans.

The more you gain the more you have to lose. This fact often pressures leaders into spending more time defending their positions than they do in listening to new ideas.

The one word every leader should avoid is, “But…”

The word “but” signals that your brain has quickly conjured up reasons for not taking a risk, for not choosing to do something different, or for not considering that past successes should not provide the blueprint for going forward in the future.

Your Powerful and Overprotective Brain

the ceo magazine, communication,
Beth Noymer Levine, Founder & Principal, SmartMouth Communications

You’ve created something really amazing. Everyone wants to know more. The story of your success, how you got there, and what’s next draw entrepreneurial curiosity-seekers and other interested parties like flies to flypaper.

So, what do you tell them? What’s your narrative? Do you have your usual spiel all dialed in? Is it something that rolls off your tongue without you having to think about it too much? Perhaps most important, though, is it strictly about your venture or is it also about you, the leader?

The traits that triathletes have and need are basically key contributors to success as a CEO. While triathletes and CEOs come from different backgrounds, range greatly in age and often take completely different approaches to training and working, they are all cut from the same cloth. That’s why there’s an instant camaraderie among us as we are all perceived to be crazy. The idiosyncrasies that justify jumping out of bed at 4 a.m. to fit a swim in are the same as the ones who drive the relentless pursuit of the right new hire, system, customer.

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