Stories and lessons from the struggle and success of those who have realized their entrepreneurial dreams whether as first timers or veterans.

What is a BRAND? by Scott Deming

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BRAND

~~I was recently asked a common question during a Q&A. “What is a brand?” Believe it or not, I get asked this question all the time, simply because the word “brand” carries with it many different definitions. Depending on what one does for a living, what they’ve heard, what they’ve learned, or how they perceive their own “brand” the word has different meanings to different people. Some common definitions of brand are: a logo; a company; a product; a jingle; a trademark. Others think branding is advertising and marketing.

Lessons from a Young Entrepreneur

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the ceo magazine, entrepreneurship,
Brent Schafer, CEO & Founder, Vuevent

My business partner, Jimmy Derocher, and I met at my freshman year of college at Whitworth University in Spokane, WA and instantly became great friends. Jimmy was a computer science and mathematical economics major. I was a business major, with experience with start-ups and three international internships. We had a lot of interests in common - ping pong, video games, technology, economics, politics, etc. Our most important similarity, though, was the high level of dedication we exhibited at all we put our minds to. We couldn’t rest until we had finished what we had started, in any endeavor. It is the intrinsic motivation to follow-through that makes Jimmy and I successful partners.

Leadership Lessons from the Entrepreneurial Trenches

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the ceo magazine, entrepreneurship
Angie Morgan, Co-founder, Lead Star

Entrepreneurialism.  When most hear that word they think excitement, adventure, and unlimited opportunities.  While true, there are other words that complete the picture: Stress, anxiety, and sleepless nights.

I’ve been an entrepreneur for 11 years.  While the journey has been worthwhile, it hasn’t been easy.  During those dark, difficult days when you wonder how you’ll make payroll, or whether the purchase order will come through, you need to rely on something to keep you going.

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