Stories and lessons from the struggle and success of those who have realized their entrepreneurial dreams whether as first timers or veterans.

Cat seeing himself as a lion in a mirror

One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual Reality. In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend a great deal of time there, and while there we create ideas and perceptions of ourselves that simply are not true or real.

None of this is going to seem like rocket science, but if you are like me making sure these items are clear and in place is the key to accomplishing an amazing future. When I do these four things well, my goals are realized. Can you get better at these?

1. Goal clarity. What are your goals? Are they somewhere in writing and SMART (Specific, Measurable, Achieveable, Realistic, and Timely)? It seems easy and logical but it is amazing how few do it. When you do, they get clear, real, and in your head.

Here I am the owner of a company that provides Travel and Meeting Management services and I have not taken my Executive Team offsite for our annual planning session in far too many years. That changed this past week when my team and I traveled to the El Conquistador Resort in Puerto Rico for our planning session (it is a great place by the way). I didn’t care that it sounded like a vacation and nor should you - ever. We got such better results from these days together than at the past local meetings we have ever had. Here were the five biggest differences from a local meeting:

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