Stories and lessons from the struggle and success of those who have realized their entrepreneurial dreams whether as first timers or veterans.

Six Things Entrepreneurs Must Do Before Going It Alone

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the ceo magazine, entrepreneurship
DJ Muller, President, WebLink International

I started my first company when I was 14 years old selling student-scheduling software that ran on the Apple IIe to school systems around the U.S. Within a year, I had sold about 30 copies at $69 a pop – which is good money when you are 14 and your biggest expense is getting your mom to take you and your friends to a movie.

Leadership is Self Leadership

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By D. Luke Iorio, PCC, CPC, ELI-MP, President & CEO at iPEC

The majority of leadership articles focus on what you can do to better lead, impact, and influence others. However, leading others isn’t possible unless you’re, first, leading yourself.

Those around you follow your lead, right? At least that’s the intention.

What CEO’s Don’t Know About Lost Customers

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the ceo magazine, customer retention
Chip R. Bell, author, The 9½ Principles of Innovative Service

Organizations struggle to unravel the real reasons their valued customers leave.  Most gather explanations as a customer closes an account.  What they learn is almost always a tiny glimpse at a misleading symptom and almost never the accurate diagnosis of the true issue. For example, customers rarely leave because of price, changing needs, or poor quality.  Customer insights come from methods that unearth the truth rather than a conflict-avoiding excuse.  Customer forensics® is the deliberate study of the accurate reasons customers leave. 

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