Dr. Kumar Mehta, Author, The Innovation Biome

Every business leader wants to bring transformative and world changing innovation to their customers.  They want to bring new and novel value to the world, and in doing so reap the vast rewards that come with being a trailblazing innovator.  They often have multiple ideas and plans in front of them that show promise or sound good on paper, but they don’t know which ones to support and which ones to pass on.  CEOs need a consistent and systematic approach to determine which ideas to pursue.  In other words, they need a currency to effectively invest in innovation.