Those who can't manage themselves can't be expected to manage anything else either.

Could you be confusing that favorite story with an anecdote?  Before I mention why it matters, you’re probably wondering why so many blogs and books in the last few years have urged you to learn to tell a great story. Here’s why.

Stories make things stick. CEOs, entertainers, professional speakers, trainers, and leaders have learned that data, marketing messages, instructions, procedures, or just about any kind of information burrows into the brain better and stays longer when wrapped in a good story.

the ceo magazine, women executives,
Terri Maxwell, CEO, Share on Purpose

When it comes to executive startup funding, the ceiling for female executives isn’t made of glass – it’s made of paper, the paper used to make money. And if you follow the money – as in the nearly $60 billion venture capitalists invested in 2016 – the vast majority of investment dollars went to male-founded companies. In fact, men received in excess of 16 times more funding than women last year.

the ceo magazine, crisis management,

In 1974, Mel Brooks directed the blockbuster comedy, Young Frankenstein.  In the movie, Dr. Frederick Frankenstein learns he has inherited his infamous grandfather's estate in Transylvania, along with his manuals and lab notes. After initially resisting any connection to his grandfather, Frederick becomes fascinated by the idea of creating his own monster after he discovers his grandfather’s book, How I Did It. As Frederick discovered, understanding a researcher’s conclusions often starts by knowing how he or she did it. Here’s how I discovered the importance of humor in decision-making.



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