The bloodline of business, learn how to keep it flowing unimpeded yet controlled for the best results.

the ceo magazine, crowdfunding
Ariel Hyatt, founder, Cyber PR

Crowdfunding has now solidly hit the mainstream. There are now over 500 crowdfunding platforms to choose from and according to an article in entrepreneur.com it helped add $65 billion to the global economy in 2014.

My own crowdfunding campaign made such an impact on my business that I added crowdfunding coaching to the suite of services my agency offers. I have since coached dozens of clients over the finish line. Here are my top 5 tips for those who are looking into crowdfunding for their business.

the ceo magazine, finance
MJ Gottlieb, Author, How to Ruin a Business Without Really Trying

Most start-ups need to secure a small initial investment (seed capital) in order to have the resources in place to get their companies off the ground. Many get their seed capital in the form of ‘friends and family money’ which I think is always a very good idea for a few reasons. One, because seed money is normally too small to entice a more sophisticated investor to get involved, and secondly, you have a much better chance of securing an investment from people who are already routing for your success.

the ceo magazine, finance
Fiona Brophy, Partner, Perkins Coie

There was much fanfare around the passing of the JOBS Act, especially around the relaxation of the securities laws with respect to the use of “general solicitations.”  Notwithstanding the excitement in the blogosphere, the revised rules also come with some hidden costs that CEOs should be aware of and that make using a “general solicitation” in fundraising less attractive.

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