Formulate, articulate, communicate, cajole, and inspire individuals and teams to collaborate to create a future that becomes your legacy.

You have seen them in nearly every professional setting: those not-so-subtle posters that display visually stimulating photographs complemented by inspiring quotes.  As motivational spins on subliminal messaging, these photos – and a host of other similarly designed gadgets – are meant to encourage perseverance, leadership, teamwork, customer service, and other productive behaviors.

the ceo magazine, leadership
Steve Jones

Now more than ever, you need a rock star personal brand.

That feeling people have about who you are, what you stand for, and what to expect from you is your personal brand. Whether you like it or not, you have a personal brand. Instead of ignoring your personal brand, the wiser choice is to embrace it. Accept and understand that those around you will form perceptions about you, and take proactive steps to positively reinforce the perceptions that can help you as a leader and entrepreneur. By examining the careers of legendary rock stars U2, The Grateful Dead, and George Harrison we can find three key ways to elevate your personal brand to “rock star” status.

There is a difference between first place and the rest of the field.

After the Cleveland Browns drafted Johnny Football, Johnny Manziel, the owner made a lot of noise about Johnny having to earn his way to the top spot. Good try, but it doesn’t really work like that. Cream rises to the top. And not only does cream rise, it separates from the milk. This is part of the homogenization process of milk, and it doesn’t change in the process of leaders.

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