Jason Hogg, Senior Lecturer at Cornell University

The relationship between a boss and an employee can make a huge impact on performance, work culture, productivity and communication in any job.  Naturally, expectations and social norms are different between colleagues and supervisors -- but how can you maintain that balance?

Here are some tips on how bosses from any kind of field can properly brand themselves to their employees:

David Berman, President, RingCentral

How RingCentral Maintains Core Values During Rapid Growth

When Vlad Shmunis, RingCentral’s founder and CEO, brought me on to his team, he asked me to lead the company’s growth with larger customers and rally the organization to the next level. In startup mode, the team was very small, fast and intense. As a public company, he knew it would be important to pull together with onshore and offshore teams in the U.S., Europe, China, Russia, Ukraine and the Philippines. In short, we needed to scale the business, improve alignment, and change the way we work and communicate among a global workforce.