Formulate, articulate, communicate, cajole, and inspire individuals and teams to collaborate to create a future that becomes your legacy.

Your Company’s Voice: Find it and put it to work

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“Find your voice.” It’s an adage that gets bandied about quite often in the PR landscape, and one you’ve probably been hearing in one form or another since 10th grade English.

So what does it mean for your brand? The concept of a “voice” is the foundation of a good communications strategy. It is also the concept that many business owners struggle with when they try to promote their brand.

 

Without trust in management, there is chaos

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the ceo magazine, leadership
Bruce Madnick, CPA & Managing Partner, Friedman LLP

Character should be a firm-wide priority regardless of industry. Having worked with clients in many industries over the years, I have come to realize that regardless of the space—retail, manufacturing, hospitality, e-commerce—the ones that were most successful didn’t merely pay lip service to character-related issues. On the contrary, they were a core part of their culture.

The Revolving Door of Resolutions

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Many health clubs see an explosion of members every January 1. In conjunction with  a New Year’s Resolution to be more fit, Americans join fitness centers with the sincere or insincere belief that they will actually show up for a work-out.

As the weeks of a new year tick by, so does the motivation to start or end a work day with a work out. What if a New Year’s Resolution turned your eye inward rather than outward? What if your focus was on the internal you rather than the external you?

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