The people part of business operations.

the ceo magazine, employee engagement,
Piyush Patel, Author, Lead Your Tribe, Love Your Work: An Enterpreneur’s Guide to Creating a Culture That Matters

After almost a year of hard work and plenty of late nights, my team at Digital-Tutors launched a greatly overhauled version 2.0 of our online training platform in early 2010—about a year before Netflix made online video a web standard with their new online streaming platform.

the ceo magazine, decision making,

Walt Disney ignited a fire in the entertainment world that continues to burn brightly decades after his death. Perhaps no single figure has so dominated American, and indeed even global, popular culture the way Walt Disney has and still does. Each year, millions view Disney movies, visit theme parks that bear his name, watch Disney-branded television shows, listen to Disney recordings, buy Disney products, and read books by and about him. He still holds sway in much that has touched our lives, inspiring millions of people and generating billions of dollars.

Could you be confusing that favorite story with an anecdote?  Before I mention why it matters, you’re probably wondering why so many blogs and books in the last few years have urged you to learn to tell a great story. Here’s why.

Stories make things stick. CEOs, entertainers, professional speakers, trainers, and leaders have learned that data, marketing messages, instructions, procedures, or just about any kind of information burrows into the brain better and stays longer when wrapped in a good story.

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