The people part of business operations.

Across the corporate world these days, many companies have the walls of their respective locations plastered with various positive statements regarding how upstanding their values are, that their employees matter, etc.  In particular, many companies now claim to have an “Open Door” policy when it comes to issue resolution and/or the presentation of ideas.  However, in many cases this policy truly exists on a superficial level only, with the sad truth being that these so-called “empowering” programs are merely an exercise of smoke & mirrors to make operations appear better to the outside

Cat seeing himself as a lion in a mirror

One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual Reality. In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend a great deal of time there, and while there we create ideas and perceptions of ourselves that simply are not true or real.

None of this is going to seem like rocket science, but if you are like me making sure these items are clear and in place is the key to accomplishing an amazing future. When I do these four things well, my goals are realized. Can you get better at these?

1. Goal clarity. What are your goals? Are they somewhere in writing and SMART (Specific, Measurable, Achieveable, Realistic, and Timely)? It seems easy and logical but it is amazing how few do it. When you do, they get clear, real, and in your head.

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