All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

How To Use A Blog To Build Business

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the ceo magazine, online marketing,
Kristen Gramigna, Chief Marketing Officer, BluePay

Content is king in the new world of marketing — and an actively managed business blog is one way to ensure your company establishes a voice that reaches the online customers who are critical to your success. Here are a few ways to use a blog to build business:

Is your staff practicing Brand-Image Reinforcement?

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the ceo magazine, brand management,
Michael Randazzo, Author, Tales of an American Entrepreneur

A mistake entrepreneurs make after years in business (twenty two in my case) is thinking that their brand is established but forget to nurture the core essential identity once it is defined.   To avoid this, one of the most important things an entrepreneur can do is brand reinforcement.  Your brand is your image, so practicing brand-image reinforcement serves both long term success, as well as the current bottom line.

How Entrepreneurs Can Enter the Global Marketplace

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the ceo magazine, e-commerce,

Cleveland Brown, CEO, Payscout

Global e-commerce holds the key to rebuilding the American economy. According to the Huffington Post, e-commerce sales have grown twice as fast as total retail sales (1). Despite challenges facing new business owners, entrepreneurs remain optimistic due to increasingly-accessible technological solutions and access to a global market.

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