All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine, marketing

Developing and representing your brand effectively on social media is one of the most important tasks to think about when jumping into social media marketing.  By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust.

Representing your brand on social media is fairly simple as long as your business has its ideals and image secured.  On multiple platforms such as Facebook, Twitter, and Google+, you’re able to upload cover photos, the goal is have the same look and feel on all of the networks.

the ceo magazine, marketing
Sean O'Neal, President, Adaptly

For most CEO's the world of social media is shrouded in mysteries that only their teenagers can fathom. But just as they learned to buy cable when it matured as a marketing channel and later learned to buy digital (both online and now, mobile and tablet), so too will competitive pressures have them asking their CMO's "What about social media as a marketing channel?"

There’s an old saying that perception is reality, and this could not be truer when it comes to media interviews. Over the past year we have seen Toronto Mayor Rob Ford and Abercrombie and Fitch CEO Mike Jeffries make headlines for comments that the public has deemed outrageous. Both Ford and Jeffries are a perfect example of the value of media training. Media training provides the opportunity to prepare for questions that will be asked in a formal interview and also to defend their company in a press conference.



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