All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine, millennials,
Nicole Ertas, Author, Free Range Brands

Seems like every non-Millennial has a pretty strong opinion of Millennials, good or bad.   And as corporate leaders, we’re feeling their influence from customer demand and expectations to recruiting and retention.  There’s no escaping it:  the Millennials are here.  And at 80 million strong, with a whole new mode of social communication, understanding this new breed can seem daunting.

the ceo magazine, tribes,
Andy Coville, CEO, Brodeur Partners

We all know that good CEOs think about the customer. Great ones obsess.

As technology changes everything, constantly, leaders devour information on customers’ needs, wants, demographics and purchasing journeys. They continuously align marketing, advertising and sales with carefully conceived personas of customer targets.

Perhaps there is one more thing we should be thinking about. Tribes. Both in terms of customers and employees.

the ceo magazine, content marketing,
Josh Denning, Founder, Authority Factory

As a savvy business owner, you are, most likely, familiar with the 80/20 rule (or Pareto’s Law): in many cases, 80 percent of the outcomes can be attributed to 20 percent of the causes for a given event.

Popularized by Tim Ferriss is his bestselling book, The 4-Hour Workweek, the 80/20 rule can be applied to many areas of business: customer complaints, revenue, profits, and more.

But, for many business owners, there’s one crucial area of applying the 80/20 rule that often gets neglected:

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