All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

Anne Miller

Which new company name arouses your curiosity most? ABC Marketing Inc., Integrated Marketing Resources, or Marketing Sherpa? Most likely, you chose the third option. It’s different. It’s visual.

I remember before the birth of my first baby girl, Grace, in 2002. My husband and I were so excited to be expecting our first child. We decided we did not want to find out if the baby was going to be a boy or a girl until she was born. That's when the judgments came out of the woodwork.

Marsha Friedman

Those of you who’ve read my book, “Celebritize Yourself,” know that it describes a foolproof system for making yourself a go-to source for the media: You provide journalists with the content and insights they need; they provide you with mass-media exposure.

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