All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

Writing Blockbuster Elevator Pitches

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Sandra Zimmer

The film trailer is arguably the most important marketing tool available to a filmmaker. In business, we also need trailers for marketing our companies. Business trailers are our one-minute introductions, otherwise known as elevator pitches.

The Good, Bad, and Ugly - Social Media’s Impact on your Brand

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Bob Kelleher

Social media has taken the world by storm. Facebook, LinkedIn, and Twitter boast millions of users. Social media is a huge engagement, staffing, retention, and increasingly, branding tool. It’s at the foundation of what I call tri-branding. Tri-branding is when companies use social media to link both product and employment brand, and to get their customers to sing their praises or live their brand.

The Good

Mindset Defines Results

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Linda D. Henman, Ph.D.

Does your company help your customers solve problems or to make decisions that will improve their lives?  Bentley Motors wouldn’t hesitate in answering that question. Bentley doesn’t build a mode of transportation; it is dedicated to developing and crafting the world’s most desirable high performance cars. Decision makers at Bentley Motors understand that people will pay more for the most desirable high performance cars than they will for something that merely avoids breaking down on the way to work.

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