All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine, analytics,
Adele Sweetwood

The way we market has changed. Gone are the days of one-size-fits-all campaigns, massive e-mail blasts, and measurement of direct mail  campaigns by their weight. Relying on a “spray-and-pray” approach simply won’t work anymore, because customers expect so much more from us as marketers. Customers now expect their interactions with a brand to have greater immediacy and personalization.

The Republican National Convention came to Cleveland and literally left with a bang . . . of fireworks shot over Lake Erie. The city learned lessons in security-police on bicycles are the most fluid to how to move masses of people-have every non-essential downtown employee work from home. We can learn from these communication lessons and apply them in our daily lives.

1. It’s not Red or Blue Just Boring

the ceo magazine, advertising,
Dave Marinaccio, Author, All I Really Need To Know I Learned From Watching Star Trek and Admen, Mad Men, and The Real World of Advertising

Advertising is an intrusion. An unwanted interloper. A necessary evil. It’s the price we pay for television production and to hold down the cost of FIOS. It is the intersection of free speech and free enterprise.

Guess how many advertising impressions the average American receives every day? Go ahead, I’ll wait.

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