Andy Coville, CEO, Brodeur Partners

We all know that good CEOs think about the customer. Great ones obsess.

As technology changes everything, constantly, leaders devour information on customers’ needs, wants, demographics and purchasing journeys. They continuously align marketing, advertising and sales with carefully conceived personas of customer targets.

Perhaps there is one more thing we should be thinking about. Tribes. Both in terms of customers and employees.

Jennifer Davis, Chief Marketing Officer, Leyard

You are looking to grow your business and your executive team.  You want to add another voice at the table to represent strategic marketing.  Communications and brand are becoming more important and you want the organization to be more thoughtful and integrated in your approach.  You want to add some diversity to your executive team, in which finance and operations are heavily represented.  Perhaps this is your first CMO role and you want to hire right.