All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine , brand management,
Kari Warberg Block, Founder and CEO of earthkind®

I started my company, earthkind®, makers of natural preventive repellants, because I was on a mission. As the wife of a farmer and daughter of an entomologist, I couldn’t understand why, at the time, 98% of pest control solutions sold were kill methods and poisons. I started out on my mission to create products that eliminated the need for poison use in the home, and in 2007, earthkind® hit store shelves with the first-ever botanical repellent to meet EPA efficacy standards for control of a public health risk pest. Today, earthkind® is a multi-million dollar national business, with potential to grow to $100 million+.

the ceo magazine, marketing,
Patrick Barrett, Founder & CEO, ECAL.com

In an increasingly fragmented media landscape, personal and profitable interaction with consumers can feel like a marketing goal that’s just within reach and at the same time as elusive as the Holy Grail.

The introduction of each new communications channel presents an opportunity to finally reach that goal. Yet, even with the unprecedented popularity of highly interactive social media, it has been difficult for most organizations to foster direct connections that convert to profitable action.

the ceo magazine, branding,
Mike Coughlin, Founder, Digital Blue Creative

With the recent death of global superstar Prince, people are looking back at this music and pop culture innovator in awe. As a brilliant musician, entertainer, cultural trendsetter, businessman, and brander, Prince is a shining example for any brand seeking eternal fame. Here are five tips entrepreneurs and brand marketers can learn from the extraordinary life and career of Prince:

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