All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

All I Want for Christmas…

0comment
the ceo magazine, customer experience,
Chip R. Bell, Author, Kaleidoscope:  Delivering Innovative Service That Sparkles

As grandparents, my wife and I are in the middle of brainstorming cool presents for our three granddaughters.  Over the Thanksgiving holidays, we asked them for suggestions.  The 10 and 12 year olds took a clipboard and made a list, complete with brand names and model numbers.  But, the 8 year old took a completely different approach.  On the clipboard under her name she wrote, “Just surprise me!”

Why Every Employee Must Become a Strategist

0comment
the ceo magazine, strategic planning,
Claire Brooks, President, ModelPeople Inc.

Over the last twelve years I have been consulting on strategy and innovation with organizations, from the Top 10 of the Fortune 100, to start-ups and not-for-profits. During this period I’ve seen a quiet revolution in the way that strategic planning is carried out. It used to be that leading corporations relied on rigorous annual strategic planning processes, yet in a VUCA world - one of Volatility, Uncertainty, Complexity and Ambiguity – markets and customers are now moving too fast for traditional models of strategy planning.

The Analytical Marketer: How to Transform Your Marketing Organization (Excerpt)

0comment
the ceo magazine, analytics,
Adele Sweetwood

The way we market has changed. Gone are the days of one-size-fits-all campaigns, massive e-mail blasts, and measurement of direct mail  campaigns by their weight. Relying on a “spray-and-pray” approach simply won’t work anymore, because customers expect so much more from us as marketers. Customers now expect their interactions with a brand to have greater immediacy and personalization.

Pages

Contact

Follow The Blog

   Email * 
Subscribe to Syndicate

Blog Categories

more

Blog Authors

more

kajabi
eclub

EC

ad5
ad6

ad7

ad8